SAVING SNACK TIME FROM BOREDOM
MINI BABYBEL
Snack time is a daily challenge for parents, with many serving up the same options every day. We introduced Babybel as the savior of snack time boredom. I even flew out to Pixar to pitch (and then write) a cobranded spot for the upcoming Toy Story 4 movie.

CHEESE & CRACKERS
Role: ACD Writer
Channels: Film, Social, Digital, Retail, OOH, Experiential and Sweepstakes
Partners: Bill Matznick (GCD), Mikey Hester (ACD Art) and Bethaney Hawrysio (AD)