INTRODUCING THE ACTIVE SIDE OF THE BEACH
CORONA PREMIER
With new Corona Premier, drinkers could get out of their Adirondack chairs and come to play on a whole new beach. One with fewer carbs and calories.
We met our target at the intersection of their two favorite activities: being active and enjoying Corona.
New Balance x Corona
Role: Creative Director
Channels: Broadcast, Social, Digital, OOH, Experiential
Partners: Aaron Evanson (ECD), Tony Pawela (GCD), Bryan Haupt (ACD Art)