FIGHTING TO BECOME THE #2 BEER IN THE COUNTRY

MODELO

We helped Modelo become the #2 beer by sharing untold stories of the Fighting Spirit. None bigger than the 2021 Super Bowl spot featuring Mister Cartoon.

THE MURAL

To generate hype for the upcoming Super Bowl spot, Toon created a one-of-a-kind mural in East LA.
A few people took notice. You should check it out next time you’re in town.

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MORE STORIES OF THE FIGHTING SPIRIT

PHILLY THE “BARBER KING”

DJ CITIZEN JANE

AMANDA NUNES

ANDERSON .PAAK

Role: ACD then CD
Channels: Broadcast, Social, Digital, OOH, Experiential
Partners: Bill Matznick (GCD), Bryan Haupt (ACD Art)

Intel

Corona Premier